“Powerful, joyful, confronting … excellent coaching in every way”.
Anna Eriksson is one of the top CEO coaches from Stockholm, Sweden,
ICF Master Certified Coach 
since 2015
with over twenty years in the profession,
trained by many of the best leaders and coaches in the world
as well as by the academy.
She has a Bachelor of Social Sciences in Behavioural Research, and a background in research at the University of Stockholm.
Important values are honesty, integrity, development, presence, flow, joy, lightness and beauty.
She has broad experience in coaching CEOs and executive leaders in many sectors: technology, IT, financial, manufacturing industry, real estate, medicine, health care, insurance, architecture, consultant, logistic, education/academia, the army, and more.
Read more and join Anna on LinkedIn
Coaching Style
Annas’ way of coaching is listening with joy and lightness
– trusting that you have all you need inside yourself to achieve desired results.
She loves when it seems to be very tough.
She is listening for your way, not her way. You and your system.
Testimonials from others:
“Anna is an incredibly deep listener ad highly intuitive. Anna is positively amazing!
She holds a vast space of possibility while ensuring complete safety and confidence.”
“Anna has a quiet yet powerful presence that immediately opens up space for authentic connection and rich dialogue. She listens deeply and asks questions that gently probe for new understanding. She is playful with metaphors and is superb at taking the high ground to notice and reveal what is lingering on the edges of awareness. Anna is a truly masterful coach.”
“I always felt when Anna coached me that she was a radiant light that guided me towards my own light and greater self. She was great at holding me accountable and drawing me towards a larger view of what I could achieve. Anna’s commitment as a coach was personified in the way she believed in me and what I could create. Working with Anna is a truly beautiful experience where I felt embraced by her warmth and accepted for who I was. Her strength in asking poignant questions and using the space to draw greater strength from me was a unique talent of here.”
Anna as Author
Anna has always been writing, and during her time at the University of Stockholm, she got published in four reports. She writes for Medium and GROW magazine and is published in Bonniers Ledarskapshandbok and VD-tidningen. Now she has formulated her coach legacy in Leading from Joy.
The New Book
In Leading from Joy, Anna has compiled 30 years of experience in the field of personal development and coaching.
You will learn:
· How to transform yourself through 9 inner challenges
· 11 real case studies from coaching CEOs
· An easy step-by-step guide with 60 coaching practices
· A sequence with where to start in your unique case
· What lies beyond courage – the levels of consciousness
· A mindset that welcomes change and challenges as opportunities
· Inner strength and awareness to cope with new challenges
· The keys to becoming a team and creating a harmonious system
· References both to academic science, the new sciences and spirit.
Order Leading from Joy at Amazon.com
Or at Amazon in Sweden if you are a Scandinavian who wants a hardcover or paperback.
Now also at Adlibris.
Leading from Joy is also available on Apple Books 
Walks Her Talk
Anna has a big passion for transformation and is in constant training herself.
She has participated in many of the big transformative movements of today.
2019 she and her husband took on a new challenge
– they sold everything and left Stockholm to live and sail around the world.
Here are some pictures of the sailing from Sweden to New Zealand.
The coaching continues, now digital, from different places around the world.
Quality Assurance
As a certified coach at International Coach Federation, ICF
– the oldest and biggest independent professional association for coaches in the world 
Anna is following their ethical guidelines as well as GDPR.
Every third year she renews her certification, which means she is active in the profession as well as has taken on continuous development training. Anna was a chapter host for ICF in Stockholm 2005-06 and a member of the ICF Ethics Council 2016-18.
Sign up for a let’s connect meeting
Contact
anna@avalona.se
LinkedIn: se.linkedin.com/in/annaerikssonavalona
Photo of Anna: Peter Grant